Our 2002 inspired @atlassian United States GP livery took teamwork.
We were approached by Atlassian Williams Racing for this production to create 4 x teaser videos and a documentary, which launched their new livery in 2025 ready for the cars reveal at the Austin, Texas race.
Our production team went above and beyond set dressing, location scouting and coordinating a tightly scheduled shoot.
With each set up the team designed sets which represented a US office, a early 2000s bedroom, and found a Ford American truck based in Wiltshire!
These teasers kept fans excited and engaged for the upcoming race and the reveal of the 2002 inspired livery!
Links to the teasers:
- Inspired by the magic of Montoya
- A journey through time
- We will be there no matter what will you?
- Status update: Something is coming
Link to the documentary: From concept to the real thing, what does it take to create a special Formula 1 Livery?
Gurch Singh – DIRECTOR
Kiara Wakeley – PROD MANAGER
James Willmott – DOP/CAMERA
Charlie McCrae –CAM ASSIST/HAND MODEL
Alex Beije – GAFFER
Tom Arthur- BTS/EDITOR
Caitlin Amer – GRADE
Amy Check- RUNNER
Sam Pope- RUNNER
Solomon Carryl – RUNNER
Ben Rush – RUNNER
Lewis Hall – RUNNER