We were approached by Williams Racing and Atlassian to produce a film exploring the story behind the team’s special Madrid livery, connecting Williams’ heritage with its present.
Our creative approach centred around Bob, a former Williams mechanic who worked on the original car in the 1980s. Returning to Grove, Bob revisits the factory and reconnects with the people, places and memories behind the team’s history, while reflecting on how much has changed.
Alongside the factory story, we brought an original 1984 Mercedes-Benz 500SEC on the road, creating a visual connection between the car’s history and the inspiration behind the new livery. The production combined documentary storytelling, interviews, archive and cinematic car filming to tell a story of where Williams has come from and where it is going next.
Watch the film: https://www.youtube.com/watch?v=2SLQiMnd2_4
Watch the teaser: https://www.instagram.com/p/DdCLmKooBfH/
Gurch Singh – DIRECTOR
Tee Singh – ASSISTANT DIRECTOR
Kiara Wakeley – PRODUCTION MANAGER
James Willmott – DOP
Will Royal – 1ST AC
Georgia Cotton – CAMERA OPERATOR
Max Paterson – CAMERA OPERATOR
Pete Dundas – 2ND AC
Alex Beije – GAFFER
Matt Chivers – SPARK
Liam Groom – SPARK
Jaye Ransom – DIT
Tony Frances – SOUND
Martins Ziemelis – Short Form – EDITOR
Caitlin Amer – Long Form – EDITOR
Lawrence Whelan – DCM DIRECTOR
Phil Kenyon – GRIP
Emmanuel Holcroft – TECHNICIAN
Annie Spiers – PRODUCTION COORDINATOR
Shyam Bhundia / Deutsche Classics – HERO VEHICLE
