Never miss a moment, no matter where you are.
We were approached by AIRIA to produce a campaign promoting their real-time race updates app, designed to keep Formula 1 fans connected with live race insights wherever they are in the world.
Our creative approach centred around an auction house, using a humorous narrative to demonstrate just how immersive live race updates can be. The story follows an F1 fan who becomes so engrossed in the latest race notification that they accidentally bid on an auction item, highlighting AIRIA’s ability to deliver real-time updates that capture every moment of the action.
To bring the concept to life, our team transformed the location into a fully functioning auction house. From production planning to set design to filming , the team worked closely together to deliver a polished campaign that showcases AIRIA’s innovative approach to fan engagement.
Watch the campaign:
Never miss a moment, no matter where you are.
Gurch Singh – DIRECTOR
Tee Singh – DIRECTOR
Kiara Wakeley – PROD MANAGER / AD
Joel Anning – DOP
Georgia Cotton – CAMERA ASSIST / FOCUS PULLER
George Green – SOUND OPERATOR
Alex Beije – GAFFER
Matt Chivers – SPARK
Milo Smith – SPARK ASSIST
Alfie Ellis – PROD ASSIST
Amelia Feeney – SET DESIGN
Melissa Hill – RUNNER / BTS
Tom White – RUNNER
Cameron Lincoln – RUNNER
Adrian Bracken – AUCTIONEER
Aiden Bigley – ACCIDENTAL BIDDER
Alex G – ACCIDENTAL BIDDER’S GIRLFRIEND
Sam Burgess – EXTRA
Tom Roberts – EXTRA
Nick Tuck – EXTRA
Charlotte Moroney – EXTRA
Sally Love – EXTRA
Marcy Belcher – EXTRA
Stephanie Woodman – LOCATION CONTACT
