The focus of the Magic: 5 Steps to wellbeing animation was to deliver practical tips and advice that people of all ages could use in their day-to-day lives to improve their mental wellbeing. Based on the acronym MAGIC the tips were to be: Mindful, Active, Generous, Interested, Connected.
Ensuring that the film is accessible to all was important to the client and us. It was one of the driving forces behind using animation for the film. We worked closely with the CCG team throughout the process to ensure the advice and tips were an accurate reflection of medical advice. Our internal creative team developed the storyboard, script, animation and final edit for the film.