Swindon Borough Council and its Economic Development arm, Forward Swindon, had long been deliberating on a way to promote the place of Swindon as an attractive proposition for investment and for people to live, work and play.
The Switch on to Swindon campaign launched to over 200 employers from Blue Chip to SMEs who were passionate about growing the people and place of the town in January of 2017. Create Studios were commissioned to deliver an inspiring 2 minute piece as the highlight of that launch event, that could also be suitable for use in presentations and events by all partners from that point.
It received a fantastic reception, was shared 100,000 times in 24 hours and is still used by partners and ambassadors consistently for the promotion of their town and their industries. You can see Swindon In Motion below.
The film involved liaison with multiple partners and locations, and although the first film was without voice-overs you can see the use of cinematic approaches to film making key landmarks and venues look superb and arresting. We wove in human touches including arts, culture and leisure to make a whole place offer which put to rest some reputational issues within the press about lack of culture in Swindon.
A second film featured local entrepreneurs talking about their journey of investment in Swindon and the growth of their success.
This year, a further project highlighting the benefits of Swindon to young home-buyers has been commissioned for delivery in 2020, demonstrating that Switch On To Swindon regard Create Studios as their partner of choice for all their filmed marketing activity.