It was great to be approached by The National Trust to create a bespoke animated infographic for their presence at the major Countryfile 2019 conference which attracts thousands each year. They wanted to encourage their event teams to be more sustainable. We worked with them to establish a positive tone and informal imagery to get key messages across, whilst still respecting the iconic brand of the National Trust.

Our designers developed a unique illustrative style drawing on the nationally recognised brand, to create some attractive icons and brought the key stats and message to life in this fun and impactful infographic.

"It’s gone down so well! Great responses from the business on how they could make little changes to be more sustainable so definitely achieved what we wanted it to!"

Charlotte Capener
National Trust