When we were approached in late 2019 by NHS Bath and North East Somerset, Swindon & Wiltshire Clinical Commissioning Group (CCG) and tasked to create a timeless resource for people to use, we had to take part.
At the time, it was impossible to have predicted the pandemic and its significant impact on mental health and wellbeing for many across the UK and the world. The timing of this project couldn’t be more critical. Many of those seeking support are often faced with long waiting lists to access mental health services and treatments after referral, with 1 in 4 people waiting more than three months. Many are without timely access to skilled support.
The focus of the Magic: 5 Steps to wellbeing animation was to deliver practical tips and advice that people of all ages could use in their day-to-day lives to improve their mental wellbeing. Based on the acronym MAGIC the tips were to be: Mindful, Active, Generous, Interested, Connected.
Ensuring that the film is accessible to all was important to the client and us. It was one of the driving forces behind using animation for the film. We worked closely with the CCG team throughout the process to ensure the advice and tips were an accurate reflection of medical advice. Our internal creative team developed the storyboard, script, animation and final edit for the film. We wanted the film to have a positive impact on the viewer and become a practical tool they can refer to time and time again as life has its ups and downs. Our experience of engaging and supporting young people was helpful to ensure that the main message and form of the film could be understood and shared in schools or colleges.
Creating a resource that can be accessed and engaged by all people was a challenge that we met with creativity and collaboration. The results of this effort were noticeable. On the NHS Bath and North East Somerset, Swindon and Wiltshire CCG YouTube account, the animation film continues to be their highest performing video of all time. On Facebook, it has reached over 5,000 users since the film went live, and it will join a suite of our other Mental Health films in the formal launch in May 2021.
"Create Studios are a pleasure to work with and have the unique ability to visually simplify complicated storytelling to help you target audiences with really engaging content. They don’t just bring your story to life, they create and use carefully selected media, to enhance and enrich those stories." - Esther Schmidt, the Children's Commissioning Lead for NHS Bath and North East Somerset, Swindon and Wiltshire
Mental health support and advice does not stop here. Here are some companies and charities who are able to help.
NHS- Information about mental health, support and referral
Kooth- Provides digital mental health care for parents and children
Shout- Provides free, confidential mental health text support 24/7. Text 85258
Mind- A mental health charity that offers information and advice